Turn your SaaS product into a platform.
Embed a fully branded CMS and drag-and-drop page builder directly into your product — without rebuilding everything from scratch.
Give your customers self-service content control.
Keep full ownership of your stack, UX, and data.
As your SaaS platform grows, customers start asking for more
Customers want more control over their landing pages, presentation, visual styling, content, SEO and more. This leads to a lot of complexity, especially if building content platforms is not your core business.
- “Can we edit this landing page ourselves?”
- “Can we manage content without submitting support tickets?”
- “Can we create custom pages inside the product?”
- “Can we localize content per region?”
- "Can we have our own look & feel?"
With Webiny, you embed a white-labeled CMS and Website Builder directly inside your SaaS product.
Deeply embeddable. Fully programmable.
Webiny is architected so it can be deeply embedded into existing systems, and it works in a unison with business logic and processes that are already in place.
Fully white-labeled experience
Customize logo, theme, navigation, permissions, extend the Admin UI, hide features you don’t need.
Your customers never see “Webiny.”
They see your platform.
No lock-in
All source code is open. Nothing depends on a proprietary backend or closed API. If you know TypeScript, you can debug, extend, and customize everything yourself.
Bring your own components
Use your design system and your React components into the builder (Vue, or Angular coming soon). Define props, validation, and styles — so every visual block comes from your actual codebase, not a proprietary widget library.
Use your frontend and your cloud
Webiny provides you with a Next.js / Vercel starter kit, but you can render your pages using any cloud, any technology. You are always in full control over the rendering, delivery and caching of your content.
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Connect to your APIs & business logic
Webiny doesn’t own your data model — you do. Webiny is the content layer on top of your product — not a separate system.
Provision tenants and content programmatically
Create new customer environments via API during onboarding.
Hook into lifecycle events to seed content, apply roles, create pages and more.
Data Ownership & Governance
Webiny runs entirely in your cloud — so your content, assets, and metadata never leave your control, are never reused, and are never trained on by third parties.
Learn moreMulti-Tenancy
Run multiple sites, brands, customers, or markets from a single Webiny instance — with full isolation, shared infrastructure, and complete control through code and API.
Learn moreProgrammable CMS
Define content models, APIs, workflows, and behavior in code — so your CMS evolves like real software, not a locked product you work around.
Learn moreReliability & Performance
Deliver consistently fast experiences and stay online during peak traffic — even when content changes constantly behind the scenes.
Learn moreLifecycle Events & Automation
React to every content change with code — trigger automations, enforce business rules, and connect Webiny to your systems in real time.
Learn moreSelf-service content — without breaking your product.
Give your users the freedom to create, while keeping the full control over the experience, and the ownership over the data.
Visual page building
Users create pages inside an editor that's built for non-technical users.
The editor uses YOUR components, and they can be static, dynamic and interactive.
You define the components, and place guardrails on what's editable, what's built-in, so you always have full control over the experience.
Built-in governance & workflows
It's not just page creation that Webiny provides, but the whole publishing experience.
You'll get content versioning & rollback, scheduled publishing, audit logs, approval workflows, trash bin recovery, and more.
Powerful DAM to manage assets
Every customer gets their own DAM to upload, organize and manage their assets.
Under the hood Webiny takes care of data replication, CDN delivery and image optimizations for fast performance.
Audit Logs
Track every change, action, and decision across content, users, and workflows — with full visibility, accountability, and traceability built in.
Learn moreVersioning & Rollback
Every change is tracked, every version is preserved, and rolling back is instant — so teams can move fast without risking what’s live.
Learn moreAI capabilities — on your terms
Use AI inside Webiny without vendor lock-in. Choose your models, control your data, and extend AI workflows safely — all inside your own cloud.
Learn moreOne platform. Your brand. Infinite customer pages.
The moment you let customers shape their own pages, manage their own content, and launch their own campaigns inside your product, you stop being a tool and start becoming infrastructure.
But infrastructure must be programmable, governable, and scalable.
With Webiny embedded inside your SaaS, you don’t bolt on a CMS — you architect a content layer that grows with your customers, your markets, and your ambitions.
Frequently Asked Questions
Find answers to some of the most common questions about our platform, features, and services.
But in case you have any more questions - feel free to reach out!
Most options force a compromise:
SaaS CMS
- Not embeddable deeply
- Limited white-labeling
- Multi-tenant constraints
- Shared infrastructure
- Data ownership issues
Open-source CMS
- Not designed for embedding
- Weak multi-tenancy
- Poor scalability
- No infrastructure template
Webiny gives you:
- Open-source foundation
- Multi-tenant architecture
- Embeddable admin
- Full white-label control
- Infrastructure-as-Code deployment
- Enterprise-grade scalability
It’s not a plugin.
It’s a programmable platform layer.