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Hotel Landing Page - How to Make it Convert

Hotel Landing Page - How to Make it Convert

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There's no perfect landing page but there are "best practices" in making your hotel landing page convert. We will take a look on conversion elements of a hotel landing page. Reason: I've seen some hotel landing pages and I know that these hotels have been using AdWords to channel traffic to these pages. I was horrified. Bad navigation, no clear message, bad place for booking forms, no trust elements. People are simply wasting money. So I've decided to list elements and landing page structure for AdWords and other PPC campaigns, but this example can also be used as a regular hotel page. I hope that this will help other designers, webmasters and hotel/agency/reseller/affiliate to boost conversions.