The planning part is the most important step in each campaign. Some experienced advertisers may skip this step, but we strongly recommend to go through each step of the process.
The decision to create this guide was very simple: We’ve worked with many clients that were afraid to “spend” money on Google AdWords because they didn’t know where and how to start or simply had a bad experience due to complexity of AdWords and bad ROI on their previous campaigns. If you don’t want to get so deep into this, there are a lot of great AdWords agencies that can help you. Still, reading this guide will help you “know their language”.
Here at Webiny, we had good results after our launch, picked up some press, got connected with some great people and now is the time to recap our online marketing accomplishments. I've sat down and taken a look at what we've done and now I would have done it a little bit different. Everything is a learning process, so if I had to do it all over again, I would follow these steps in more detail.