One of the fundamental parts of any SEO or SEM campaign is conducting a solid keyword research.
Even tough this is a relatively simple and straightforward task, a lot of people are still confused about how to properly conduct it, why it is important and even what a keyword research is.
What is a value proposition? It is usually a statement that describes what your company, product or service will bring to your clients. It should convince a potential customer that the product or service will add more value or solve problems better than other company, product or service.
Value proposition is not a business model. It is not a product specification. It is a core element of how your product or service differentiates itself from many others.
I bet many of you have found themselves in a situation where current website is not meeting the goals. I guess it happens even if it meets the goals because you designed it in 2000., or you have a new branding, new marketing direction or new products. The thing is, websites are like living organisms, they grow, change, get old. This blog post is an effort to see what are the necessary steps to redesign your website and meet your goals.
Ah, The Content. It's really interesting how great content always finds the right audience. It's because people like to share it and link to it. So I've decided to compile the list of my all-time-favorite links to other people blog posts, sites, tools and case studies.
If one were to come up with a list of five essential marketing tips, what would that list look like? Would it focus entirely on increasing your sales team’s efforts? Would it focus on using a combination of inbound and outbound marketing strategies, or would it focus simply on matching strategies that better define your company and its product offering? Well, increasing market share is never as simple as doubling down on sales, and it isn’t as easy as coming up with a mixed bag of inbound and outbound marketing approaches.
Here at Webiny, we had good results after our launch, picked up some press, got connected with some great people and now is the time to recap our online marketing accomplishments. I've sat down and taken a look at what we've done and now I would have done it a little bit different. Everything is a learning process, so if I had to do it all over again, I would follow these steps in more detail.