The planning part is the most important step in each campaign. Some experienced advertisers may skip this step, but we strongly recommend to go through each step of the process.
The decision to create this guide was very simple: We’ve worked with many clients that were afraid to “spend” money on Google AdWords because they didn’t know where and how to start or simply had a bad experience due to complexity of AdWords and bad ROI on their previous campaigns. If you don’t want to get so deep into this, there are a lot of great AdWords agencies that can help you. Still, reading this guide will help you “know their language”.
One of the fundamental parts of any SEO or SEM campaign is conducting a solid keyword research.
Even tough this is a relatively simple and straightforward task, a lot of people are still confused about how to properly conduct it, why it is important and even what a keyword research is.
Should you invest in SEO or in PPC? When is it better to invest more in one of those channels? What is going to happen in the near future with SEO, PPC and Social? These are the questions that trouble both seasoned and new online marketers.
I've stumbled upon two articles yesterday that refer to international SEO. Since we've been doing a lot of international pages and since Webiny is multilingual and multidomain (multisite) system, I will try to explain several myths and reveal some of the best practices for SEO and PPC in international markets.
In the last couple of months we all had problems with getting the info from hidden Google Analytics keywords. This is an attempt to get the data using Google Analytics and Google Webmaster Central data for missing keywords. Important notice: this is not 100% valid data and you will not be able to see the conversion insights or exactly which keywords your users searched to get to your site but anything is better than nothing right? Lets take a look at the steps.
This is a very personal blogpost. Seriously. I fell out of love with Google. Google broke my heart. Not because my sites don't rank anymore. Not because its harder and harder to get to top rankings, but because I believe Google lost its vision and "don't be evil" mantra. I will explain in detail, but be patient.