Webiny blog
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How to do Keyword Research
One of the fundamental parts of any SEO or SEM campaign is conducting a solid keyword research. Even tough this is a relatively simple and straightforward task, a lot of people are still confused about how to properly conduct it, why it is important and even what a keyword research is.
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SEO vs PPC - War on two Fronts
Should you invest in SEO or in PPC? When is it better to invest more in one of those channels? What is going to happen in the near future with SEO, PPC and Social? These are the questions that trouble both seasoned and new online marketers. With war on paid links, PPC (AdWords) prices skyrocketing and questionable ROI on social media, the landscape is getting more complex. What should you do if you have a new website or a branded, well established website?
- Posted by Goran Candrlic on August 21. 2012 in: seo, adwords, google
- 7 comments
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Disclosing Myths of International SEO
I've found two articles in the last day that refer to international SEO. One is from HubSpot and the other one on SearchEngineLand. Since we've been doing a lot of international pages and since Webiny is multilingual and multidomain (multisite) system, I will try to explain several myths and reveal some of the best practices for SEO and PPC in international markets.
- Posted by Goran Candrlic on July 11. 2012 in: seo, google, international seo
- 2 comments
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How To "Reverse Engineer" Missing Keywords from Google Analytics
In the last couple of months we all had problems with getting the info from hidden Google Analytics keywords. This is an attempt to get the data using Google Analytics and Google Webmaster Central data for missing keywords. Important notice: this is not 100% valid data and you will not be able to see the conversion insights or exactly which keywords your users searched to get to your site but anything is better than nothing right? Lets take a look at the steps.
- Posted by Goran Candrlic on April 10. 2012 in: seo, google analytics, google
- 0 comment
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Why Don't You Love Us Anymore Google?
This is a very personal blogpost. Seriously. I fell out of love with Google. Google broke my heart. Not because my sites don't rank anymore. Not because its harder and harder to get to top rankings, but because I believe Google lost its vision and "don't be evil" mantra. I will explain in details, but be patient. When did it happen? Panda? Google+? Facebook? I am not 100% sure. But I realized it today on a coffee with friend. We agreed that personalized results were not what we were hoping to get. And so we talked...
- Posted by Goran Candrlic on April 4. 2012 in: google, business, seo
- 10 comments
