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How To Read Between The Lines With Google Analytics

How To Read Between The Lines With Google Analytics

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Google Analytics is perhaps the analytics tool of the internet, reigning supreme above almost all others in its ability to produce masses of data about those who visit your website and how they interact with it. Unfortunately, unless complex data analysis is a secret hobby of yours, making sense of Google Analytics can require quite a bit of work. While the tool itself is well built and well present, you often need to read between the lines to figure out a plan of action. Simply put, GA can tell you when something is wrong, but it cannot tell you what to do about it.

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  • Hotel Landing Page - How to Make it Convert

    There's no perfect landing page but there are "best practices" in making your hotel landing page convert. We will take a look on conversion elements of a hotel landing page. Reason: I've seen some hotel landing pages and I know that these hotels have been using AdWords to channel traffic to these pages. I was horrified. Bad navigation, no clear message, bad place for booking forms, no trust elements. People are simply wasting money. So I've decided to list elements and landing page structure for AdWords and other PPC campaigns, but this example can also be used as a regular hotel page. I hope that this will help other designers, webmasters and hotel/agency/reseller/affiliate to boost conversions.

  • Posted in: travel conversion hotel
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  • 15 Steps to Redesign Your Website

    I bet many of you have found themselves in a situation where current website is not meeting the goals. I guess it happens even if it meets the goals because you designed it in 2000., or you have a new branding, new marketing direction or new products. The thing is, websites are like living organisms, they grow, change, get old. This blog post is an effort to see what are the necessary steps to redesign your website and meet your goals.

  • Posted in: marketing business conversion design
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  • How to Reduce Bounce Rate, Engage Your Audience and Drive Conversions with Your Blog

    That's a really long title of the blog post. Don't be afraid to write even such long titles. You can find other great tips on copywriting on Copyblogger. The reason I am writing this blog post is because I've been doing the small consulting job for a friend who has one startup and who asked me to help him with the conversion elements on his site. The first usual suspect was the blog post and I will tell you (and show you) this site on the end of this post (don't scroll down too fast).

  • Posted in: conversion design blog
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  • The Things I Love to Share

    Ah, The Content. It's really interesting how great content always finds the right audience. It's because people like to share it and link to it. So I've decided to compile the list of my all-time-favorite links to other people blog posts, sites, tools and case studies.

  • Posted in: seo marketing conversion