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Value Proposition - How to Create One

Value Proposition - How to Create One

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What is a value proposition? It is usually a statement that describes what your company, product or service will bring to your clients. It should convince a potential customer that the product or service will add more value or solve problems better than other company, product or service. Value proposition is not a business model. It is not a product specification. It is a core element of how your product or service differentiates itself from many others.

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