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PPC Quality Score Management and Improvement

PPC Quality Score Management and Improvement

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PPC campaign management is a mixture of science and art. There is also a bit of luck mixed in there, too, but you can’t always rely on that, so it is essential to understand the science behind the process in order to increase your chance of success. But one of the hardest things for many people to understand is how quality score affects your ads, let alone how to improve it.

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