The planning part is the most important step in each campaign. Some experienced advertisers may skip this step, but we strongly recommend to go through each step of the process.
The decision to create this guide was very simple: We’ve worked with many clients that were afraid to “spend” money on Google AdWords because they didn’t know where and how to start or simply had a bad experience due to complexity of AdWords and bad ROI on their previous campaigns. If you don’t want to get so deep into this, there are a lot of great AdWords agencies that can help you. Still, reading this guide will help you “know their language”.
One of the fundamental parts of any SEO or SEM campaign is conducting a solid keyword research.
Even tough this is a relatively simple and straightforward task, a lot of people are still confused about how to properly conduct it, why it is important and even what a keyword research is.
Should you invest in SEO or in PPC? When is it better to invest more in one of those channels? What is going to happen in the near future with SEO, PPC and Social? These are the questions that trouble both seasoned and new online marketers.