While pay per click (PPC) advertising can be one of the most effective ways to generate traffic for your website, it can be quite costly. The click costs may appear cheap but they can quickly add up in no time. The problem is that there’s a lot of information on profiting from PPC and not much information on how to reduce your risk when setting up a PPC campaign.
One of the fundamental parts of any SEO or SEM campaign is conducting a solid keyword research. Even tough this is a relatively simple and straightforward task, a lot of people are still confused about how to properly conduct it, why it is important and even what a keyword research is.
Should you invest in SEO or in PPC? When is it better to invest more in one of those channels? What is going to happen in the near future with SEO, PPC and Social? These are the questions that trouble both seasoned and new online marketers. With war on paid links, PPC (AdWords) prices skyrocketing and questionable ROI on social media, the landscape is getting more complex. What should you do if you have a new website or a branded, well established website?