http://www.webiny.com The Website Platform for Business... Wed, 22 May 2013 09:12:41 +0200 en hourly 1 http://webiny.com/ http://www.webiny.com/blog/2013/04/23/significantly-reduce-the-risk-of-your-next-ppc-campaign/ http://www.webiny.com/blog/2013/04/23/significantly-reduce-the-risk-of-your-next-ppc-campaign/#comments Tue, 23 Apr 2013 17:59:13 +0200 Hayley Granton http://www.webiny.com/blog/2013/04/23/significantly-reduce-the-risk-of-your-next-ppc-campaign/
While pay per click (PPC) advertising can be one of the most effective ways to generate traffic for your website, it can be quite costly. The click costs may appear cheap but they can quickly add up in no time. The problem is that there’s a lot of information on profiting from PPC and not much information on how to reduce your risk when setting up a PPC campaign. ]]> http://www.webiny.com/blog/2013/03/08/basic-netiquette-for-bloggers-don-t-be-a-wildling/ http://www.webiny.com/blog/2013/03/08/basic-netiquette-for-bloggers-don-t-be-a-wildling/#comments Fri, 08 Mar 2013 10:15:49 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/03/08/basic-netiquette-for-bloggers-don-t-be-a-wildling/
It were tech savvy individuals that first used the internet. And then there were - others. In order not to annoy the techies, some rules were invented. The first set of guidelines and best practices to use, e-mail mostly, were developed by researchers at PARC (Palo Alto Research Center), back in 1970s California. The set was known as the Electronic mail Briefing Blurb or E-mail Briefing Blurb, or the Blurb. ]]> http://www.webiny.com/blog/2013/02/21/vintage-winter-ads-teach-you-how-to-warm-up-your-web-space/ http://www.webiny.com/blog/2013/02/21/vintage-winter-ads-teach-you-how-to-warm-up-your-web-space/#comments Thu, 21 Feb 2013 14:52:17 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/02/21/vintage-winter-ads-teach-you-how-to-warm-up-your-web-space/
Minus degrees outside. Have you thought about the warming place for your website visitors? Besides the horrible pixelated Wordpress snow. In winter time everything needs to go softer. And so do the commercials. So does the content. Your website, your copy, your blog post. Again, an inspiration to your winter copywriting can be pulled from the ever sweet collection of vintage ads. They can help in choosing a tale for your brand during the season, in picking the imagery, the tone, and the taste. Suitable for winter time. ]]> http://www.webiny.com/blog/2013/02/13/why-knowing-the-language-and-culture-of-your-reader-is-integral-to-copywriting/ http://www.webiny.com/blog/2013/02/13/why-knowing-the-language-and-culture-of-your-reader-is-integral-to-copywriting/#comments Wed, 13 Feb 2013 13:03:45 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/02/13/why-knowing-the-language-and-culture-of-your-reader-is-integral-to-copywriting/
The question number One (in the QI show)involved the Gerber products company, and the advertising mistake they made in Africa. Apparently, in Africa, the packaging usually represents what's inside a jar/box/can, and putting pictures of babies in that place, made the consumers think that the food actually contained - babies. True or false, it makes you think about all the ways in which the visual representation of your brand could go wrong. How easily your logic could turn into the logic of Alice. It can't be poison if it says "drink me" on it. Correct? ]]> http://www.webiny.com/blog/2013/02/06/back-when-smoking-was-okay-content-lessons-from-old-cigarette-ads/ http://www.webiny.com/blog/2013/02/06/back-when-smoking-was-okay-content-lessons-from-old-cigarette-ads/#comments Wed, 06 Feb 2013 12:11:57 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/02/06/back-when-smoking-was-okay-content-lessons-from-old-cigarette-ads/
In the 1920s, the tobacco industry knew all about the persuasive arts, hired advertising psychologists, endorsed celebrities, played every feel-better trick, expanded constantly to new markets, new media. And their doings were for the most part not regulated. The advertising was about happiness, as Draper said. "It's about knowing that whatever you're doing is okay." (Mad Men) There is so much to learn from the (evil?) genius that aspired from this age of advertising, off the grid, and low on the radar. ]]> http://www.webiny.com/blog/2013/01/25/support-your-customers-through-social-media-easier-said-than-tweeted/ http://www.webiny.com/blog/2013/01/25/support-your-customers-through-social-media-easier-said-than-tweeted/#comments Sun, 27 Jan 2013 13:55:29 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/01/25/support-your-customers-through-social-media-easier-said-than-tweeted/
"More than half of the world's 2.4 billion Internet users sign in to a social network regularly — a figure that is rapidly increasing," a word from Mashable. Think. Between tweeting and blogging, you may as well be in the business of a world domination. Not so much of a joke if you consider that the building of a Death Star station was debated with the White House, recently. Through blogs. Then, social media. Then, We the People platform. Receiving, in turn, an official White House response: "The Administration shares your desire for job creation and a strong national defense, but a Death Star isn't on the horizon." ]]> http://www.webiny.com/blog/2013/01/23/newbies-guide-to-getting-started-in-web-design-business/ http://www.webiny.com/blog/2013/01/23/newbies-guide-to-getting-started-in-web-design-business/#comments Wed, 30 Jan 2013 14:21:52 +0100 Nela Dunato http://www.webiny.com/blog/2013/01/23/newbies-guide-to-getting-started-in-web-design-business/
I am often asked how I got into web design, and if I can offer any advice on how to get started and find clients when you're a beginner. In this article I explain what are the basics you need to learn in order to start working in the web design industry: the principles of good graphic design and usability, using image editing software and HTML/CSS coding. There is also a short guide on how to land your first jobs in the field. ]]> http://www.webiny.com/blog/2013/01/16/cms-starter-guide-presentation/ http://www.webiny.com/blog/2013/01/16/cms-starter-guide-presentation/#comments Wed, 16 Jan 2013 14:55:51 +0100 Sandi Sablic http://www.webiny.com/blog/2013/01/16/cms-starter-guide-presentation/
Today we've prepared a Starter guide presentation to help you get started with Webiny CMS. It includes explanation of system settings, content management and how to create your first website. Check it out! ]]> http://www.webiny.com/blog/2013/01/14/and-you-are-already-out-of-it-how-much-time-to-invest-in-social-media/ http://www.webiny.com/blog/2013/01/14/and-you-are-already-out-of-it-how-much-time-to-invest-in-social-media/#comments Mon, 14 Jan 2013 17:10:03 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/01/14/and-you-are-already-out-of-it-how-much-time-to-invest-in-social-media/
One tweet is limited to 140 characters, link included, right? To tweet 10 times per day is quite solid, true. Undoubtedly, it will take you 10 minutes to schedule your Twitter timeline? Actually, yes, doubt it. And then, there's Facebook and Google Plus and LinkedIn, maybe Pinterest, YouTube? Tumblr, Quora, too? And, you're back in a jiffy! The financial investments in social media seem to be on the rise, as more CEOs become aware of the value unlocked by it, but what about time? They would like to spend less of it on tweeting, certainly. ]]> http://www.webiny.com/blog/2013/01/20/how-to-do-seo-search-engine-optimization/ http://www.webiny.com/blog/2013/01/20/how-to-do-seo-search-engine-optimization/#comments Sun, 20 Jan 2013 21:01:47 +0100 Goran Candrlic http://www.webiny.com/blog/2013/01/20/how-to-do-seo-search-engine-optimization/
How to do SEO is one of the most used questions by both seasoned and novice webmasters and website owners. Let's face it, Google can send a lot of "free" traffic your way, but lately, there are many obstacles to overcome and also many false information around the web. What is Panda algorithm? What is Penguin algorithm? Can I do this? Am I allowed to do that? Many more questions trouble webmasters, designers and novice website owners that I feel some of these questions need answers. ]]>