Webiny http://www.webiny.com The Website Platform for Business... Mon, 24 Nov 2014 09:01:59 +0100 en hourly 1 http://webiny.com/ <![CDATA[The 15 Types of Bloggers Plying their Trade in the Blogging World]]> http://www.webiny.com/blog/2013/11/04/the-15-types-of-bloggers-plying-their-trade-in-the-blogging-world/ http://www.webiny.com/blog/2013/11/04/the-15-types-of-bloggers-plying-their-trade-in-the-blogging-world/#comments Mon, 04 Nov 2013 09:53:44 +0100 Pratik Dholakiya http://www.webiny.com/blog/2013/11/04/the-15-types-of-bloggers-plying-their-trade-in-the-blogging-world/ blogger-types-2--796.png
What kind of blogger are you? Answering this question is an important part of becoming a successful blogger. A blogger is defined by the quality of his write ups, the niche the blogger targets, and the authority he builds up over the years. Readers form an opinion of the blogger, his personality, his attitude and character traits from the content he comes up with, for them. ]]>
<![CDATA[Keyword research with SEMrush]]> http://www.webiny.com/blog/2013/10/24/keyword-research-with-semrush/ http://www.webiny.com/blog/2013/10/24/keyword-research-with-semrush/#comments Thu, 24 Oct 2013 13:31:23 +0200 Alexandra http://www.webiny.com/blog/2013/10/24/keyword-research-with-semrush/ semrush2-11-blogposts-794.jpg
Promoting a website requires a lot of effort and know-how, and when they are combined in the right way they will bring outstanding results. Talking about results, I don't mean just improving the page rank or increasing traffic. I'm talking about increasing your customer base and profit. If you don't see either one, then you know--it's time to make things right. And you can bet your bottom dollar we will start with a keyword research and semantic core prioritization. ]]>
<![CDATA[Good Blog vs. Bad Blog – What differentiates the Best from the Worst]]> http://www.webiny.com/blog/2013/10/15/good-blog-vs-bad-blog-–-what-differentiates-the-best-from-the-worst/ http://www.webiny.com/blog/2013/10/15/good-blog-vs-bad-blog-–-what-differentiates-the-best-from-the-worst/#comments Tue, 15 Oct 2013 10:55:28 +0200 Pratik Dholakiya http://www.webiny.com/blog/2013/10/15/good-blog-vs-bad-blog-–-what-differentiates-the-best-from-the-worst/ goodvsbad-11-blogposts-784.jpg
“You can earn money from your blog” ... “Blogs generate brand awareness” ... “Use your blog to generate brand authority” ... “Build a blog to improve business credibility” ... “Forge a personal connection with your users with a blog” ]]>
<![CDATA[John Doe vs. $username]]> http://www.webiny.com/blog/2013/09/23/john-doe-vs-username/ http://www.webiny.com/blog/2013/09/23/john-doe-vs-username/#comments Mon, 23 Sep 2013 09:33:02 +0200 Kori Zagric http://www.webiny.com/blog/2013/09/23/john-doe-vs-username/ designers-and-programmers-working-together-11-blogposts-739.png
Nowadays if you want to create a great web page you need a team of people with a very specific set of skills and often, very different personalities. No one can be good at CSS, HTML, XML, Javascript, PHP and Adobe Photoshop and Illustrator at the same time. ]]>
<![CDATA[Absolute Beginner's Guide to Google AdWords - Part Two]]> http://www.webiny.com/blog/2013/09/18/absolute-beginner-s-guide-to-google-adwords-part-two/ http://www.webiny.com/blog/2013/09/18/absolute-beginner-s-guide-to-google-adwords-part-two/#comments Wed, 18 Sep 2013 13:36:40 +0200 Sandi Sablic http://www.webiny.com/blog/2013/09/18/absolute-beginner-s-guide-to-google-adwords-part-two/ head-11-blogposts-717.png
The planning part is the most important step in each campaign. Some experienced advertisers may skip this step, but we strongly recommend to go through each step of the process. ]]>
<![CDATA[Absolute Beginner's Guide to Google AdWords - Part One]]> http://www.webiny.com/blog/2013/09/04/absolute-beginners-guide-to-google-adwords-part-one/ http://www.webiny.com/blog/2013/09/04/absolute-beginners-guide-to-google-adwords-part-one/#comments Wed, 04 Sep 2013 13:35:34 +0200 Sandi Sablic http://www.webiny.com/blog/2013/09/04/absolute-beginners-guide-to-google-adwords-part-one/ noogler2-11-blogposts-705.png
The decision to create this guide was very simple: We’ve worked with many clients that were afraid to “spend” money on Google AdWords because they didn’t know where and how to start or simply had a bad experience due to complexity of AdWords and bad ROI on their previous campaigns. If you don’t want to get so deep into this, there are a lot of great AdWords agencies that can help you. Still, reading this guide will help you “know their language”. ]]>
<![CDATA[Basic Netiquette for Bloggers: Don't Be a Wildling]]> http://www.webiny.com/blog/2013/03/08/basic-netiquette-for-bloggers-don-t-be-a-wildling/ http://www.webiny.com/blog/2013/03/08/basic-netiquette-for-bloggers-don-t-be-a-wildling/#comments Fri, 08 Mar 2013 10:15:49 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/03/08/basic-netiquette-for-bloggers-don-t-be-a-wildling/ parc-11-blogposts616b-11-blogposts-669.jpg
It were tech savvy individuals that first used the internet. And then there were - others. In order not to annoy the techies, some rules were invented. The first set of guidelines and best practices to use, e-mail mostly, were developed by researchers at PARC (Palo Alto Research Center), back in 1970s California. The set was known as the Electronic mail Briefing Blurb or E-mail Briefing Blurb, or the Blurb. ]]>
<![CDATA[Vintage Winter Ads Teach You How to Warm Up Your Web Space]]> http://www.webiny.com/blog/2013/02/21/vintage-winter-ads-teach-you-how-to-warm-up-your-web-space/ http://www.webiny.com/blog/2013/02/21/vintage-winter-ads-teach-you-how-to-warm-up-your-web-space/#comments Thu, 21 Feb 2013 14:52:17 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/02/21/vintage-winter-ads-teach-you-how-to-warm-up-your-web-space/ polar-bear-11-blogposts-670.jpg
Minus degrees outside. Have you thought about the warming place for your website visitors? Besides the horrible pixelated Wordpress snow. In winter time everything needs to go softer. And so do the commercials. So does the content. Your website, your copy, your blog post. Again, an inspiration to your winter copywriting can be pulled from the ever sweet collection of vintage ads. They can help in choosing a tale for your brand during the season, in picking the imagery, the tone, and the taste. Suitable for winter time. ]]>
<![CDATA[Why Knowing the Language and Culture of Your Reader is Integral to Copywriting]]> http://www.webiny.com/blog/2013/02/13/why-knowing-the-language-and-culture-of-your-reader-is-integral-to-copywriting/ http://www.webiny.com/blog/2013/02/13/why-knowing-the-language-and-culture-of-your-reader-is-integral-to-copywriting/#comments Wed, 13 Feb 2013 13:03:45 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/02/13/why-knowing-the-language-and-culture-of-your-reader-is-integral-to-copywriting/ gerber-babies-11-blogposts-607b-11-blogposts-668.jpg
The question number One (in the QI show)involved the Gerber products company, and the advertising mistake they made in Africa. Apparently, in Africa, the packaging usually represents what's inside a jar/box/can, and putting pictures of babies in that place, made the consumers think that the food actually contained - babies. True or false, it makes you think about all the ways in which the visual representation of your brand could go wrong. How easily your logic could turn into the logic of Alice. It can't be poison if it says "drink me" on it. Correct? ]]>
<![CDATA[Back When Smoking was Okay: Content Lessons from Old Cigarette Ads]]> http://www.webiny.com/blog/2013/02/06/back-when-smoking-was-okay-content-lessons-from-old-cigarette-ads/ http://www.webiny.com/blog/2013/02/06/back-when-smoking-was-okay-content-lessons-from-old-cigarette-ads/#comments Wed, 06 Feb 2013 12:11:57 +0100 Katarina Lovrecic http://www.webiny.com/blog/2013/02/06/back-when-smoking-was-okay-content-lessons-from-old-cigarette-ads/ viceroy-11-blogposts-601midb2-11-blogposts-672.jpg
In the 1920s, the tobacco industry knew all about the persuasive arts, hired advertising psychologists, endorsed celebrities, played every feel-better trick, expanded constantly to new markets, new media. And their doings were for the most part not regulated. The advertising was about happiness, as Draper said. "It's about knowing that whatever you're doing is okay." (Mad Men) There is so much to learn from the (evil?) genius that aspired from this age of advertising, off the grid, and low on the radar. ]]>