Should you invest in SEO or in PPC? When is it better to invest more in one of those channels? What is going to happen in the near future with SEO, PPC and Social? These are the questions that trouble both seasoned and new online marketers.
What is a value proposition? It is usually a statement that describes what your company, product or service will bring to your clients. It should convince a potential customer that the product or service will add more value or solve problems better than other company, product or service.
Value proposition is not a business model. It is not a product specification. It is a core element of how your product or service differentiates itself from many others.
There's no perfect landing page but there are "best practices" in making your hotel landing page convert. We will take a look on conversion elements of a hotel landing page. Reason: I've seen some hotel landing pages and I know that these hotels have been using AdWords to channel traffic to these pages. I was horrified. Bad navigation, no clear message, bad place for booking forms, no trust elements. People are simply wasting money. So I've decided to list elements and landing page structure for AdWords and other PPC campaigns, but this example can also be used as a regular hotel page. I hope that this will help other designers, webmasters and hotel/agency/reseller/affiliate to boost conversions.
We are soon finalizing Webiny FREE Package and we would like you to contribute to the whole idea. We will start with few of our own designs, but crowdsourcing is the key. We are giving something to the people and we think you will also benefit from the deal. Take a look what's inside!
I've stumbled upon two articles yesterday that refer to international SEO. Since we've been doing a lot of international pages and since Webiny is multilingual and multidomain (multisite) system, I will try to explain several myths and reveal some of the best practices for SEO and PPC in international markets.
I bet many of you have found themselves in a situation where current website is not meeting the goals. I guess it happens even if it meets the goals because you designed it in 2000., or you have a new branding, new marketing direction or new products. The thing is, websites are like living organisms, they grow, change, get old. This blog post is an effort to see what are the necessary steps to redesign your website and meet your goals.
Corporate blogs are becoming increasingly common as a way to share news about your company, provide helpful information about a product or service, and give tips to potential customers or clients. These blogs not only increase connections with current customers, but they also drive web traffic from search engines. The problem with many blogs is that people either don't know about it or have no interest in reading the blog. People generally want to make their purchase and head on.
That's a really long title of the blog post. Don't be afraid to write even such long titles. You can find other great tips on copywriting on Copyblogger. The reason I am writing this blog post is because I've been doing the small consulting job for a friend who has one startup and who asked me to help him with the conversion elements on his site. The first usual suspect was the blog post and I will tell you (and show you) this site on the end of this post (don't scroll down too fast).
I won't be making any excuses for why we didn't post anything in the last couple of weeks. So I will tell you what have we been doing and I will give a glimpse of some future plans for Webiny. Although I am tempted to make excuses, there are none. We should invest time and effort into this blog. There is no excuse for not doing something. Of course, you have to choose your priorities but let's start with what's been going on.