I bet many of you have found themselves in a situation where current website is not meeting the goals. I guess it happens even if it meets the goals because you designed it in 2000., or you have a new branding, new marketing direction or new products. The thing is, websites are like living organisms, they grow, change, get old. This blog post is an effort to see what are the necessary steps to redesign your website and meet your goals.
Corporate blogs are becoming increasingly common as a way to share news about your company, provide helpful information about a product or service, and give tips to potential customers or clients. These blogs not only increase connections with current customers, but they also drive web traffic from search engines. The problem with many blogs is that people either don't know about it or have no interest in reading the blog. People generally want to make their purchase and head on.
That's a really long title of the blog post. Don't be afraid to write even such long titles. You can find other great tips on copywriting on Copyblogger. The reason I am writing this blog post is because I've been doing the small consulting job for a friend who has one startup and who asked me to help him with the conversion elements on his site. The first usual suspect was the blog post and I will tell you (and show you) this site on the end of this post (don't scroll down too fast).
I won't be making any excuses for why we didn't post anything in the last couple of weeks. So I will tell you what have we been doing and I will give a glimpse of some future plans for Webiny. Although I am tempted to make excuses, there are none. We should invest time and effort into this blog. There is no excuse for not doing something. Of course, you have to choose your priorities but let's start with what's been going on.
A quick intro: I was writing a list of blog posts I wanted to do and this one came. I started to do the research, I recalled the best ones. Also, I didn't want to make a list of "101 best landing pages" or "250 pricing pages" or "999 beta signups". These are the best in my opinion with the explanation of reasons why I love them.
Ah, The Content. It's really interesting how great content always finds the right audience. It's because people like to share it and link to it. So I've decided to compile the list of my all-time-favorite links to other people blog posts, sites, tools and case studies.
To give a better overview of Webiny capabilities and advantages, we have created this infographic that illustrates what is included in Webiny, how Webiny works, who can use it and why. We hope you enjoy it, and that it will provide you the correct perspective of what Webiny is.
This blog post gives an overview how to do asynchronous file upload using new possibilities given in HTML5. Besides that, we talk about how to use PHP I/O streams to keep the memory footprint low as possible during upload of large files. This principle is also used for uploading files in Webiny administration.
If one were to come up with a list of five essential marketing tips, what would that list look like? Would it focus entirely on increasing your sales team’s efforts? Would it focus on using a combination of inbound and outbound marketing strategies, or would it focus simply on matching strategies that better define your company and its product offering? Well, increasing market share is never as simple as doubling down on sales, and it isn’t as easy as coming up with a mixed bag of inbound and outbound marketing approaches.
Here at Webiny, we had good results after our launch, picked up some press, got connected with some great people and now is the time to recap our online marketing accomplishments. I've sat down and taken a look at what we've done and now I would have done it a little bit different. Everything is a learning process, so if I had to do it all over again, I would follow these steps in more detail.