‘Building and generating links’ is a technique that works as a pillar in an online marketing campaign. The more high quality the links will be, the stronger will be the pillars. When we talk about link building, all the dark aspects of link building keep flashing in many SEOs’ minds. Actually, nowadays the word ‘Link Building’ is being used as ‘Link Baiting’. Whether you say Link Building or Link Baiting, the main concept will remain the same but the strategies will change that is the major difference between then. As all know about link building, I will only talk about the link bating techniques in this article.
As I said before that links are the pillars of your marketing campaign so it’s important that the materials (links) that you are using for establishing your building (business) should be qualitative and long lasting. Link Baiting is a multi tasking technique that not only generates links for your business but also helps you in the branding process. Confused, right? Let me clarify! In this process, you do not need to create tons of links. All you need is to earn links for your business. Let's suppose, you have introduced a unique and useful tool that helps users in performing their tasks easily. As a result, these users will automatically generate your business links on diversified platforms in the form of reviews, social sharings, forum commenting, discussions or much more.
So the question arises here that what are those techniques that will automatically generate long term quality links for my business? Move ahead and follow the crucial points below.
1. Guest Posting Creatively
A ‘Guest Post’ is a common word and almost everyone knows what it means. It is the most powerful content marketing strategy but it can be more powerful and useful for your business if it is done creatively. Most of the bloggers just explore high PR and high DA sites and try to get links from that platform. I agree that website’s PR and DA where you are posting your article matters a lot but you need to consider other valuable factors also that will help you making your post viral.
I will further explain you the process of creative guest posting from my personal experience. Just browse the well known websites where you can find updated news and articles like Yahoo!. Yahoo normally fetches articles from other websites RSS feeds. Just browse all those websites from where Yahoo is taking the articles from. Recently, one of my articles went live on Business2Community.com “Links Earning Campaign – A Right Path towards Branding.” The achievement is not that my article went live on a high PR website but the actual progress is that Yahoo has fetched my article from its RSS. So you may check from Yahoo and other websites that which RSS feeds they are using for getting articles. Just add your company links in the article naturally so that you can earn the same link from other high quality websites like Yahoo.
2. Introduce Useful Tools and Resource for Users
In the current online marketing trend, it is your duty to work for your users because they are the major assets behind converting your common business in to a brand. If the users finds it useful, you will surely get links naturally from multiple platforms. To experiment such tactic, our company has introduced a WordPress Plugin named ‘Pie-Register’ and you know what? tons of traffic started moving towards our website. Once they started using this plugin they began to post reviews about the plugin on different platforms, forums and social channels.
You may check the outcome of this experiment from the screenshots given below.
Now watch out the links that have been generated automatically by users in the form of reviews.
3. Offer Freebies
It’s a common and effective technique that can help you in generating long lasting and powerful links for your brand. You may allow them to use embedded code of memes, images or infographics designed by you or your company. Here is a common example of how you can implement it into your campaign.
4. Let the World Share your Infographics
I know that it's not the most latest link bait technique but it still works like a magical trick. Whenever you are going to design an infographic for your business, just keep in mind that the content should be summarized and engaging and the design should be up to the mark. Once you are done with this, upload your infographic on a top quality infographic site like Visual.ly then start sharing on your social networks like Facebook, Twitter, Google+, LinkedIn, Reddit and StumbleUpon.
If your infographic is really worth sharing then you might find that the users will share that particular infographic on their blog and websites and provide a link back to you against the infographic.
I hope you all will find this helpful and useful for your marketing campaigns. Believe me if it is done properly, you can surely generate high quality long term links. Your thoughts and comments will be highly appreciated.