The 15 Types of Bloggers Plying their Trade in the Blogging World

Published on: Nov 4. 2013
Labels: blog, blogging

About the author

As a blogger, it's important to understand the category you fall under, so you know whether you actually wanted to be a part of this category or not. If you find out you've been slotted into the wrong category, you can take the necessary steps to be seen in the right light.

The world of blogging has different types of bloggers living in it. Here's a look at 15 of them; check whether you can associate your blogging activities with any of these bloggers”

1. The Parasite

This is a blogger who has perfected the art of shadowing a successful blogger and paraphrasing all content written by the said blogger. In a worst case scenario, the parasite is a master of the copy and paste job, changing a few words, here and there, just about enough to stay below the radar of search engine bots looking for duplicate content. Such bloggers don't know what the word original means, or they just refuse to understand it.

2. The Doppelganger

These bloggers make very little or no effort in writing their own content. Yes, these are the doppelgangers of the blogging world who hunt for the best blog posts and ask their writers if they can post the same on their blogs, giving due credit to them of course. They do very little writing of their own, unless it's begging authors for permission to put up their posts on their blogs.

3. The Controversy King

If everybody's saying HTML 5 is the next big thing in the world of web design, this blogger says it's worthless crap. No, these bloggers don't have enough ammo to substantiate their views, all they do is take a contrarian viewpoint. That's about it. Their posts are guaranteed to generate immediate but not sustainable interest. The 'go-left when everybody's going right' approach doesn't deliver long-term results.

4. The Contrarian Specialist

The more sophisticated version of the controversy specialist, this blogger substantiates opposing views with facts and figures. These bloggers actually have a worthwhile point to make, and they make it brilliantly. If there is a new technology being called the next big thing, they are experts in bursting its bubble. Their activities are confined to a particular niche, for e.g. web design, SEO, or mobility etc.

5. The Researcher

These are bloggers who've converted research into an art form, that's what makes them tick. They take any topic and delve deep into it, and by deep I mean really deep. Through this research, they are able to bring to light certain salient aspects that other authors haven't been able to identify. There are two types of research bloggers, the first writes content for the man on the street and the second writes for experts. The levels of research for both target audiences might differ but the quality of content contribution for both audiences is exceptional, to the say the least.

6. The Reluctant Blogger

This is the kind of blogger who posts off and on. The reluctance of such bloggers to post regularly is a result of not zeroing in on a definitive goal for their blogging efforts. They aren't very clear whether their blogging activity should be monetized or must be used as a means of building brand authority, value or something else or for that matter everything. When they write, they do write some potent stuff, but their posts are few and far between.

7. The Hedonist Blogger

These bloggers aren't really interested in whether anybody follows them or not. They rule their blogs, where their content caters to their own personal likes and dislikes, and is more of an online personal dairy than anything else. They're not really worried about monetization, popularity or authority. For them, blogging is just one of the many activities that gives them pleasure.

8. The Niche Influencer

This is the blogger everybody wants to be. These bloggers are respected figures in their niche and many of them play the roles of brand influencers. They have truckloads of knowledge and help people make informed decisions with their write ups. They aren't averse to helping their followers zero in on the right products and/or services that will satisfy their needs and requirements.

But most importantly, these are the bloggers that tell it like it is. If they find something wrong in a product upgrade or service update, which they had been talking positively about, they won't think twice about dissing this upgrade/update.

9.  The Secret Agents

Such bloggers come across as neutral experts in a niche, but dig deeper and you find their job is to support a particular product/services/manufacturer. They help businesses influence public opinion with their “neutral posts” extolling the virtues of the latest/existing products services of the business. The problem is that their content is rich with information, they have niche expertise and their focused and sustained attempts at increasing their brand value means they have plenty of followers. This means it’s very difficult to identify such bloggers.

10. The Astute Observer

These bloggers have a handle on all the latest developments in their niche and at times can even make informed predictions about something that will take place in the future. They have an uncanny ability to understand the happenings in their niche and how they are going to impact the various stakeholders performing diverse activities in this niche. The astute observer can make sense of the complex and rapid changes taking place in their niche, and explain it to their audience in a manner that makes immediate sense. Such bloggers are eagerly followed by readers who want to keep themselves up-to-speed with their niche and wish to adapt to or adopt the latest changes in it.

11. The Guest Blogger

Their life's work is writing for other blogs. They get in touch with authority bloggers and seek permission to publish an article on their blogs. They might or might not have their own blog, but there is no doubt they are more comfortable with publishing posts on other blogs. One reason for this is that the blogs they use for publishing guest posts, have more authority and traffic than their own blogs. Moreover, getting published on such blogs helps get traffic to their blogs.

12. The Marketer

These bloggers blatantly write promotional posts pertinent to a particular product or service. They aren't really concerned about putting useful information in front of their audience. All they need is more traffic to make sure more people are aware about the products and services they are marketing. They have no pretensions towards niche authority, or credibility. Product promotion is what makes them tick.

13. The Social Enthusiast

These bloggers are more in love with social media than blogging. They are very active on Twitter, Facebook, LinkedIn and Google+ and use it to improve the readership of their blogs. Their social media conduct ensures people are drawn to their blogs, in spite of their posts being ordinary at best. For them, their social identity is far more important than their blogger's identity. But the cumulative benefits of the two are quite profitable for them.

14. The Professional Blogger

Do bloggers have regular day jobs? Well, at least this one doesn't. Such bloggers earn their livelihood from their blogs. They pay their bills with the revenue generated from their blogs and the speaking/teaching gigs they get because of all the authority they have built as a blogger. Blogging is the center of their professional universe.

15. The Passionate Blogger

In a way, everybody's who's been mentioned here is a passionate blogger; some more than others and some for the right kind of reasons. But there is a special breed of bloggers whose passion for a particular domain, niche is simply extraordinary. They're also passionate about writing, this is what makes them one hell of a passionate blogger. They are more passionate about blogging than most, but this doesn't necessarily mean they are successful at it. For all you know, they might suck at it, but they still choose to do it all the same.

Image source: Wikimedia


So, what's your type?

Which is the category that you fall under? Even if you don't fall under any of these categories, it's important to know the kind of blogger you are and whether your blogger personality/character can be construed as good or bad. This will help you improve yourself as a blogger. Isn't that something we all want to be – Better Bloggers?


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