Webiny

Loading, please wait ...

Just 20 Best Home, Signup and Landing Pages to Drool Over

About author

What makes a great Homepage, Signup page or Landing page?

You have very little time to grab attention, educate and persuade your visitors to take action you want. Great pages do exactly that. Regardless if it's a world-known brand or startup, homepage/signup/pricing/landing page have similar things in common. What makes them great:

  • Design that is aligned with overall site design
  • Persuasive, simple, meaningful message(s)
  • Call to action
  • Perfectly placed buttons
  • Additional text & images that explain the product, but don't get in the users' way of completing the action

Lets take a look at 20 best examples!

Skype

Skype

Great:

  • Segmentation (3 sliders)
  • Download button
  • Price-awareness box

Not so great:

  • Too big search area on top menu
  • Too many buttons (Join, Download, Special offers, Search)

URL: Skype

 

Social Brando

SocialBrando

Great:

  • Button!
  • Great brand name
  • Great headline
  • Showing product
  • Good explanation of the service

Not so great:

  • I would put lower headline (Lower cost, save time...) below Social Brando headline
  • I am missing a slider on product. If I want to get intrigued, I would like to see more screenshots

URL: SocialBrando

 

SEOMoz

SEOMoz

Great:

  • Free Trial Button
  • Explanation of the service
  • Who is using the product
  • Showing product
  • Social buttons

Not so great:

  • Repeated Free Trial 3 times 

URL: SEOMoz

 

CampaignMonitor

CampaignMonitor

Great:

  • Free Trial Button
  • Excellent explanation of the service
  • Who is using the product
  • Showing product and mobile version
  • Micro explanation of the features
  • Pricing

Not so great:

  • Two buttons
  • Maybe a bit crowded

URL: CampaignMonitor

 

Apple

Apple

Great:

  • One product
  • Simple headline
  • 4 additional call-to-actions below main product

Not so great:

  • Nothing

URL: Apple

This one requires explanation: Simplicity and design in one package. Showing only flagship product (one in focus). Everything is perfectly aligned with sales and marketing strategy.

 

Facebook

Facebook

Great:

  • Perfect explanation and image of the service
  • Signup that is simple to use. Explanation that it is free and reassurance that it will always be free
  • Privacy policy, cookie use, data use
  • Pages - secondary call-to-action
  • Rotating explanation of the service (Mobile use, Timeline)

Not so great:

  • N/A

URL: Facebook

 

Highrise HQ

Highrise

Great:

  • Explanation of the rather complex service
  • Person / Testimonial
  • Showing product
  • Risk free trial and cancel notice

Not so great:

  • Too much text
  • Button is below the fold
  • Two additional screenshots are not necessary 

URL: Highrise

 

MixPanel

Mixpanel

Great:

  • Explanation of the rather complex service through icons
  • Case studies
  • Free trial

Not so great:

  • Not telling why is it the most advanced analytics service
  • 2 buttons on main navigation (Login and Signup)
  • Not showing the product

URL: Mixpanel

 

CrazyEgg

CrazyEgg

Great:

Not so great:

  • Nothing. This one is perfect!

URL: Crazyegg

 

SEMRush

SEMRush

Great:

  • Perfect headline
  • Upsell from 1 month to recurring subscription
  • Price-awareness for recurring subscriptions
  • Payment options
  • Visual signal (stars)
  • Just 3 packages to prevent choice paralysis
  • No main navigation

Not so great:

  • Nothing. This one is perfect!

URL: SEMRush

 

RavenTools

RavenTools

Great:

  • Just two options - prevent choice paralysis
  • Free trial option in main navigation and headline
  • Difference between services

Not so great:

  • Signup is detached from options
  • Headline could be better
  • Call-to-action could be better

URL: Raven Tools

 

Media Temple

MediaTemple

Great:

  • Great headline - describes the service perfectly
  • Showing difference between the products - no long descriptions
  • Pricing options (yearly and monthly)

Not so great:

  • Too much plans
  • Just one graphic for all packages
  • Call-to-action could be better

URL: MediaTemple

 

Litmus

Litmus

Great:

  • Free trial
  • Explanation of the pricing policy
  • Difference between plans

Not so great:

  • No headline
  • 2 bigger packages are too similar

URL: Litmus

 

ZenDesk

Zendesk

Great:

  • Free trial signup bar
  • Featured package is designed perfectly
  • Learn more link

Not so great:

  • No headline
  • Wasted the space with left-side menu
  • Description of the service is in text

URL: ZenDesk

 

HasOffers

HasOffers

Great:

  • Free trial signup
  • Featured package is designed perfectly
  • Compare features
  • Who is using it

Not so great:

  • Headline could describe service and benefits

URL: HasOffers

 

WeatherWise

WeatherWise

Great:

  • Perfect headline and explanation
  • Product is shown and explained
  • Download button for two platforms
  • Perfect design

Not so great:

  • Really nothing

URL: WeatherWise

 

Choicr

Choicr

Great:

  • Mystery and suspense before launching the service
  • Perfect call-to-action
  • Perfect signup form
  • Social buttons

Not so great:

  • Really nothing

URL: Choicr

 

Google Analytics

Google Analytics

Great:

  • Slider
  • Showing the product
  • Perfect headline
  • Learn more

Not so great:

  • Y U No Give Us Keywords Google Analytics (promise not fulfilled - what kind of enterprise analytics doesn't give me keywords)

URL: Google Analytics

 

Klout

Klout

Great:

  • Perfect explanation of the service
  • Signup login with exactly what users expect (Facebook, Twitter)
  • Social proof (when logged in, Klout shows your Facebook friends that use the service)

Not so great:

  • Nothing. Signup they want, signups they'll get

URL: Klout

 

ResearchGate

 

ResearchGate

Great:

  • Perfect heading (who is it for)
  • Perfect explanation of the service
  • Signup, connect and login are great
  • Social proof (number of people/scientists using the platform, as number of scientific papers)

Not so great:

  • Nothing. This one is perfect

URL: Research Gate

 

There's no perfect page! Remember to test, tune, optimize

Some of the pages are "perfect" in this test. Yet, even if you think that you've managed to get the most out of it, there is always room for improvement. Make tests, tweak new headlines, new CTA, new images and see the results. With that in mind, I'll be going back to the drawing board for Webiny :).

Share your own favorites in comments!

Subscribe


Don't worry we will not use your email for spam