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Project Update by Sven Al Hamad on Nov 24. 2014

A brief status update on the project roadmap, and current activities.

The 15 Types of Bloggers Plying their Trade in the Blogging World by Pratik Dholakiya on Nov 4. 2013

What kind of blogger are you? Answering this question is an important part of becoming a successful blogger. A blogger is defined by the quality of his write ups, the niche the blogger targets, and the authority he builds up over the years. Readers form an opinion of the blogger, his personality, his attitude and character traits from the content he comes up with, for them.
Labels: blog, blogging

Keyword research with SEMrush by Alexandra on Oct 24. 2013

Promoting a website requires a lot of effort and know-how, and when they are combined in the right way they will bring outstanding results. Talking about results, I don't mean just improving the page rank or increasing traffic. I'm talking about increasing your customer base and profit. If you don't see either one, then you know--it's time to make things right. And you can bet your bottom dollar we will start with a keyword research and semantic core prioritization.

Good Blog vs. Bad Blog – What differentiates the Best from the Worst by Pratik Dholakiya on Oct 15. 2013

“You can earn money from your blog” ... “Blogs generate brand awareness” ... “Use your blog to generate brand authority” ... “Build a blog to improve business credibility” ... “Forge a personal connection with your users with a blog”

John Doe vs. $username by Kori Zagric on Sep 23. 2013

Nowadays if you want to create a great web page you need a team of people with a very specific set of skills and often, very different personalities. No one can be good at CSS, HTML, XML, Javascript, PHP and Adobe Photoshop and Illustrator at the same time.

Absolute Beginner's Guide to Google AdWords - Part Two by Sandi Sablic on Sep 18. 2013

The planning part is the most important step in each campaign. Some experienced advertisers may skip this step, but we strongly recommend to go through each step of the process.

Absolute Beginner's Guide to Google AdWords - Part One by Sandi Sablic on Sep 4. 2013

The decision to create this guide was very simple: We’ve worked with many clients that were afraid to “spend” money on Google AdWords because they didn’t know where and how to start or simply had a bad experience due to complexity of AdWords and bad ROI on their previous campaigns. If you don’t want to get so deep into this, there are a lot of great AdWords agencies that can help you. Still, reading this guide will help you “know their language”.

Basic Netiquette for Bloggers: Don't Be a Wildling by Katarina Lovrecic on Mar 8. 2013

It were tech savvy individuals that first used the internet. And then there were - others. In order not to annoy the techies, some rules were invented. The first set of guidelines and best practices to use, e-mail mostly, were developed by researchers at PARC (Palo Alto Research Center), back in 1970s California. The set was known as the Electronic mail Briefing Blurb or E-mail Briefing Blurb, or the Blurb.
Labels: blogging, netiquette

Vintage Winter Ads Teach You How to Warm Up Your Web Space by Katarina Lovrecic on Feb 21. 2013

Minus degrees outside. Have you thought about the warming place for your website visitors? Besides the horrible pixelated Wordpress snow. In winter time everything needs to go softer. And so do the commercials. So does the content. Your website, your copy, your blog post. Again, an inspiration to your winter copywriting can be pulled from the ever sweet collection of vintage ads. They can help in choosing a tale for your brand during the season, in picking the imagery, the tone, and the taste. Suitable for winter time.

Why Knowing the Language and Culture of Your Reader is Integral to Copywriting by Katarina Lovrecic on Feb 13. 2013

The question number One (in the QI show)involved the Gerber products company, and the advertising mistake they made in Africa. Apparently, in Africa, the packaging usually represents what's inside a jar/box/can, and putting pictures of babies in that place, made the consumers think that the food actually contained - babies. True or false, it makes you think about all the ways in which the visual representation of your brand could go wrong. How easily your logic could turn into the logic of Alice. It can't be poison if it says "drink me" on it. Correct?

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