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• Significantly Reduce the Risk of Your Next PPC Campaign

  

  While pay per click (PPC) advertising can be one of the most effective ways to generate traffic for your website, it can be quite costly. The click costs may appear cheap but they can quickly add up in no time. The problem is that there’s a lot of information on profiting from PPC and not much information on how to reduce your risk when setting up a PPC campaign.

  • Posted by Hayley Granton on April 23. 2013 in: marketing, ppc, adwords
  • 0 comment

• Basic Netiquette for Bloggers: Don't Be a Wildling

  

  It were tech savvy individuals that first used the internet. And then there were - others. In order not to annoy the techies, some rules were invented. The first set of guidelines and best practices to use, e-mail mostly, were developed by researchers at PARC (Palo Alto Research Center), back in 1970s California. The set was known as the Electronic mail Briefing Blurb or E-mail Briefing Blurb, or the Blurb.

  • Posted by Katarina Lovrecic on March 8. 2013 in: blogging, netiquette
  • 0 comment

• Vintage Winter Ads Teach You How to Warm Up Your Web Space

  

  Minus degrees outside. Have you thought about the warming place for your website visitors? Besides the horrible pixelated Wordpress snow. In winter time everything needs to go softer. And so do the commercials. So does the content. Your website, your copy, your blog post. Again, an inspiration to your winter copywriting can be pulled from the ever sweet collection of vintage ads. They can help in choosing a tale for your brand during the season, in picking the imagery, the tone, and the taste. Suitable for winter time.

  • Posted by Katarina Lovrecic on February 21. 2013 in: copywriting, content writing, vintage advertising
  • 0 comment

• Why Knowing the Language and Culture of Your Reader is Integral to Copywriting

  

  The question number One (in the QI show)involved the Gerber products company, and the advertising mistake they made in Africa. Apparently, in Africa, the packaging usually represents what's inside a jar/box/can, and putting pictures of babies in that place, made the consumers think that the food actually contained - babies. True or false, it makes you think about all the ways in which the visual representation of your brand could go wrong. How easily your logic could turn into the logic of Alice. It can't be poison if it says "drink me" on it. Correct?

  • Posted by Katarina Lovrecic on February 13. 2013 in: copywriting, foreign languages, advertising
  • 0 comment

• Back When Smoking was Okay: Content Lessons from Old Cigarette Ads

  

  In the 1920s, the tobacco industry knew all about the persuasive arts, hired advertising psychologists, endorsed celebrities, played every feel-better trick, expanded constantly to new markets, new media. And their doings were for the most part not regulated. The advertising was about happiness, as Draper said. "It's about knowing that whatever you're doing is okay." (Mad Men) There is so much to learn from the (evil?) genius that aspired from this age of advertising, off the grid, and low on the radar.

  • Posted by Katarina Lovrecic on February 6. 2013 in: content creation, vintage ads, copywriting
  • 0 comment

• Newbie's Guide to Getting Started in Web Design Business

  

  I am often asked how I got into web design, and if I can offer any advice on how to get started and find clients when you're a beginner. In this article I explain what are the basics you need to learn in order to start working in the web design industry: the principles of good graphic design and usability, using image editing software and HTML/CSS coding. There is also a short guide on how to land your first jobs in the field.

  • Posted by Nela Dunato on January 30. 2013 in: design, web design
  • 0 comment

• Use Social Media To Support Customers: Easier Said Than Tweeted!

  

  "More than half of the world's 2.4 billion Internet users sign in to a social network regularly — a figure that is rapidly increasing," a word from Mashable. Think. Between tweeting and blogging, you may as well be in the business of a world domination. Not so much of a joke if you consider that the building of a Death Star station was debated with the White House, recently. Through blogs. Then, social media. Then, We the People platform. Receiving, in turn, an official White House response: "The Administration shares your desire for job creation and a strong national defense, but a Death Star isn't on the horizon."

  • Posted by Katarina Lovrecic on January 27. 2013 in: social media, customer support, content marketing
  • 0 comment

• How to do SEO (Search Engine Optimization)

  

  How to do SEO is one of the most used questions by both seasoned and novice webmasters and website owners. Let's face it, Google can send a lot of "free" traffic your way, but lately, there are many obstacles to overcome and also many false information around the web. What is Panda algorithm? What is Penguin algorithm? Can I do this? Am I allowed to do that? Many more questions trouble webmasters, designers and novice website owners that I feel some of these questions need answers.

  • Posted by Goran Candrlic on January 20. 2013 in: seo, search engine optimization, link building
  • 15 comments

• Webiny CMS Starter Guide Presentation

  

  Today we've prepared a Starter guide presentation to help you get started with Webiny CMS. It includes explanation of system settings, content management and how to create your first website. Check it out!

  • Posted by Sandi Sablic on January 16. 2013 in: webiny, webiny cms, guide
  • 0 comment

• And, You Are Already Out of It: How Much Time to Invest in Social Media?

  

  One tweet is limited to 140 characters, link included, right? To tweet 10 times per day is quite solid, true. Undoubtedly, it will take you 10 minutes to schedule your Twitter timeline? Actually, yes, doubt it. And then, there's Facebook and Google Plus and LinkedIn, maybe Pinterest, YouTube? Tumblr, Quora, too? And, you're back in a jiffy! The financial investments in social media seem to be on the rise, as more CEOs become aware of the value unlocked by it, but what about time? They would like to spend less of it on tweeting, certainly.

  • Posted by Katarina Lovrecic on January 14. 2013 in: social media, twitter, blogging, facebook, curation, content marketing, community manager
  • 0 comment

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